Rob is an advertising and marketing veteran in both the general and Hispanic market arenas. He is a first-generation Latino, born and raised in western Nebraska with his 15 brothers and sisters, where he was fortunate to grow up in a vibrant bicultural community anchored by his family and his rural community. He brings a deep respect and passion for the Latino culture to his clients who engage Puente Marketing when they want to know more about connecting with the growing Latino market in the U.S.

Rob founded Puente Marketing Communications, LLC in 2003 and has worked with clients in multi-unit retail operations, pet care, financial services, mobile, multi-unit retail operations, healthcare insurance, health and wellness, and with several non-profit entities.

Rob has served as an adjunct professor for the graduate program at University of Kansas-Edwards Campus in Multicultural Marketing Communications. He has participated in a number of Professional in-residence teaching programs for the University of Iowa, University of Nebraska, University of Missouri-Columbia, and University of Central Missouri. He is a graduate of the University of Nebraska-Lincoln and has an M.A. from Wichita State University with an emphasis in Latin American Literature and Culture.

He currently serves on the board of Resurrection Catholic School, The University of Kansas Medical Advancement Board, The University of Kansas-Edwards IMC Advisory Board, Kansas City Ad Club and is a past Board Chair for The Nelson Atkins Museum Friends of Art Council and El Centro Inc. He and his wife Rebecca have four daughters and have lived in Kansas City since 1997.