It’s All About Building Relationships
By Trudi Galblum, Director of Marketing and Communications, Center for Practical Bioethics
Are your inbox and text message feeds swamped by advertisements, job opportunities and political pitches? If you’re like me, you rarely get past the headlines. Most of the time, you banish them to junk or click delete.
At the Center, we get it.
Most people who subscribe to our monthly Bioethics Bulletin probably aren’t ready to sign a contract with the Center for ethics education and consultation services or for help with development, selection and deployment of AI technologies the moment the Bulletin lands in their inbox. We know many of you subscribe just because you’re interested in these topics.
In fact, research shows that only 5% of B2B customers are actively in the market to purchase a service at any given moment.
At the Center, we don’t cold email decision makers with sales pitches for Ethics Services.
We’re not trying to grab your attention exactly when you decide to build or enhance your Ethics Committee. Or when you need to address moral distress and employee retention. Or realize that your clinical risk management staff could use some input from an ethics perspective.
Rather, we’re building relationships. We want the Center to be where you turn if and when such challenges arise. Whether you read the Bulletin for personal or professional reasons, we want to be your trusted source that’s been providing valuable hot topic analysis, case studies and workshops to you for months or years.
So the next time you receive a Bioethics Bulletin and notice that it addresses topics in medical ethics that involve some thorny and often controversial issues, just know that we write this stuff and send it to you because we want to build a relationship with YOU!
